About us - Beyond The Usual

About us


About Beyond The Usual Store

Beyond The Usual was established nine years ago in Chemainus, British Columbia, in the Cowichan Valley. Most recently Beyond The Usual renovated to expand and doubled their store’s square footage in the Spring of 2022. This increase in retail space has allowed for a wider range of high-end products, such as Tentree, Merrel, and Volcom. Judy and Chris introduced their apparel line under the Beyond The Usual brand, featuring items like hoodies, t-shirts, hats, stickers, and more. These products are crafted sustainably, using materials sourced from ethical and environmentally conscious companies. Some of our most popular products are our BTU Adult Icon/VI Map Hoodie – Black, BTU Adult Icon/VI Map Hoodie - Htr Spruce, and BTU Adult Unisex Sasquatch S/S Tee Black.


About Judy and Chris Istace

Judy and Chris Istace, owners of Beyond The Usual, have more than two decades of retail history. Their initial successful store, operating both online and in-person, originated in Saskatchewan. Despite raising two children in Saskatchewan, managing the store, and pursuing thriving careers, they relocated across the country. They were captivated by Chemainus and chose to invest their remaining savings into their store, home, and the local community. Through their involvement in the Cowichan Chamber of Commerce, and Chemainus, as well as the Chemainus Business Associations, they have significantly impacted the development of the Chemainus community and enriched the lives of many individuals.


About Chemainus, B.C.

Chemainus is a seaside village with small-town charm while offering modern amenities. Its artistic beauty is a draw for tourism - from painted murals, colourful buildings, and art and theatre events. Chemainus is quaint but mighty, with a community that creates the heart of the city. Even coming to visit, people can see the heart of Chemainus through small business stores, food, celebrations, and outdoor activities. Situated in the Cowichan Valley, Chemainus offers a range of outdoor adventures from mountain biking, hiking, golfing, sailing, and more. It offers rich culture and activities similar to Victoria, B.C., without the hassle of big crowds, cruise ship traffic, and overflowing parking.


Vancouver Island Tourism, Chemainus, British Columbia

Are you visiting Vancouver Island and wondering how to spend your limited time on the island? Tofino is a hot spot for most tourists, and Chemainus is situated on the way to Tofino along the Trans-Canada Highway. Stop for a quick ice cream, or stay for a week. Chemainus has activities that can be experienced in a short few hours or for a whole summer! Some of our most popular attractions are exploring Kinsmen Beach Park, walking along Stocking Creek Trail, and visiting Askew Park to see a waterfall. When you're in town, don't forget to stop and visit the Beyond The Usual Store! We are located at 9770 Willow Street, Chemainus, B.C., and we look forward to seeing you there and letting you know what promotions are currently available!

To see our most recent promotions, visit our Clearance Page. There are more items on sale in-store than online.


Member of the Chemainus District Chamber of Commerce 


Member of the Duncan Cowichan Chamber of Commerce


Member of the Chemainus Business Improvement Association