Etnies - Beyond The Usual

Etnies

Etnies is an American footwear brand that specializes in shoes and clothing ostensibly for skateboarders, snowboarders, BMX and motocross riders and surfers.

Started in France in 1986, the brand's original name was Etnics, derived from the word "ethnic," a nod to the skateboarding sub-culture. It was later renamed etnies due to legal issues. In 1989, Pierre André took charge of the company, making it the first skateboard shoe company owned by a professional Skateboarder.