The Timberland brand was birthed from a small, New England-based shoemaker, The Abington Shoe company. In 1973, Abington Shoe used an innovative molding technique to produce a waterproof, 6-inch Nubuck leather boot that could withstand harsh weather. The company called it the Timberland boot. By the late 1970s, 80% of all the products Abington Shoe sold were Timberland boots. So in 1978, the company changed its name to Timberland, according to a 1983 article from The Boston Globe.